Restoration Company Uses Innovative Shifts in Marketing to Reach the Community.

7/17/2022 (Permalink)

SERVPRO hosts a key tag campaign that bring community and SERVice solutions into partnership with local businesses of all types.

Being the local leader in restoration services is something out team is most proud of. Being the local leader in partnerships, community support, and a major contributor of easy access resources is beyond a bonus for our eager to SERV staff. When our Marketing Director came on board, she onboarded a sentiment of community care that our franchise stand for, but she has done much more than that. 

When Jackie Chelly settled in, she took the community by storm by finding ways to unify and support one another, while giving the Tallahassee residents added value wherever they shopped and sipped! “My goal has always been to ensure that people knew who to call when it was crunch time. Having emergency contacts in the palm of their hands seemed like the best way.” Jackie shares that she was determined to find a way to incentivize the community to utilize the key tags with emergency contacts QR codes embedded. 

After some brainstorming, and contemplation, she landed on the “other side” solution. Jackie created a second side with he fun stuff, as she puts it. “I decided to go to local businesses and give them free advertising- offering a code with ever-changing offers for patrons. I manage the code pages, our company pays for the cost of the key tag, and all the partners have to do is pick an offer/pass them out.” This lane has served just like her team hoped. The businesses feel a sense of togetherness, the community feels excited to see rotating offers, and they are all armed with the contacts needed if an emergency should occur! 

The teams at SERVPRO of Central Tallahassee and North Leon County started out with 2000 key tags and have had to add another 3000 as the demand continues to increase. Now, more than ever, businesses need support and residents need to reconnect over entertainment and pleasure. We are seeing a rise in the traffic and the sentiment which is exactly what we were hoping would happen. Jeris Cafe, Hanger 38, Argonaut Coffee, Kwench Juice Cafe, and many more are all seeing big results with the code offerings. 

Being that this medium is limitless, we will shift to back to school offers and keep things exciting. “The partnership sky is the limit,” Jackie says. Evidence to date shows she is absolutely right.